Doug Chatham Doug Chatham

Cartersville Farmers Market

Project: Branding for the City’s Farmers Market

The ask: The Market was kicking off a revitalization and growth effort and needed a completely new brand to match the new energy.

What we were going for: We wanted something that felt nostalgic but still fresh. Inspired by classic produce and crate labels, but updated. It had to feel friendly and welcoming, with a look that would grow with the Market—from hats and totes to big outdoor banners and Instagram posts.

The vibe: Garden-fresh, earthy colors. Inviting. Simple. A mark people would feel good wearing and sharing.

The results:

The growth has been huge. Foot traffic and sales have increased dramatically every year since the rebrand. The Market has become more than just a weekend stop—it’s a destination. It was voted Best Farmers Market in Georgia two years running, and many of our vendors have earned recognition too.

The Market’s new branding has played a role in shaping the experience—for both vendors and shoppers. It’s helped build a strong sense of community and belonging. The identity works well: on billboards, ads, social media, t-shirts, tote bags, and more. It’s become part of what people recognize, share, and trust—making the Market feel unified, welcoming, and full of life.

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“Doug played a crucial role in the success of the 2019 Cartersville Farmers Market revitalization. He took the time to truly understand my vision then used thoughtful strategy and expertise to fully brand our market. Doug invests wholeheartedly in every project he takes on, and our community is incredibly fortunate to have him.”

– Regina, Farmers Market Manager