Hoke Poke

Hoke Poke, a start-up West Coast casual dinning chain, brings a fresh take on the iconic Hawaiian dish by infusing Japanese flavors and a healthy California lifestyle in creatively curated bowls.

We were asked to build on that fusion to create just the right look for the restaurant interior, way finding, signage, window branding and messaging, menus, and social media design themes. Inspired by a design element used in the branding, a geometric fish icon, we developed a Polynesian-like design style that perfectly fit the vibe.