Consumers asked if we truly cared about plastic waste, and we listened. We give a “sheet” about what they say, and we certainly give a “sheet” about plastic.
ECOS – Love This Sheet
A digital campaign to promote ECOS’ plastic free innovation – laundry sheets.
My contributions covered the:
Big Idea & marketing strategy
Theme design and animation-ready assets
Animation art direction – Animation by DoppKit Media
Photo shoot planning and art directing – DoppKit Media collaboration
PR / Influencer mailer
Social media kit with copy, guidelines and assets
